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Ari Ozick

Notes about Online Business, Investing, and Marketing

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Author Archives: Ari

Business Owners should think in terms of Asset Value

Something I picked up from the real estate crowd: They always think in terms of how things change the asset value, not just the fact that their NOI (what we call profit) is up or their expenses are down. I think this is a much better way of thinking for business owners, because: It helps Read more

Posted byAriMarch 19, 2023Posted inUncategorizedLeave a comment on Business Owners should think in terms of Asset Value

Risk is Our Business

[Ed note: I had this as a draft before the whole SVB debacle, but only got around to publishing it afterwards. It wouldn’t have made a difference either way.]   There’s a famous soliloquy from Star Trek (The Original Series), where Captain Kirk is debating the rest of the crew about what action to take.. Read more

Posted byAriMarch 19, 2023March 19, 2023Posted inUncategorizedLeave a comment on Risk is Our Business

Business Should be played on easy mode

“It’s not supposed to be easy. Anyone who finds it easy is stupid” – Charlie Munger Ari’s corollary: It’s not supposed to be easy, but don’t make it any harder then it needs to be. In replying to my tweet on the subject, Andrew Finn wrote (turn on images if you don’t see anything): If Read more

Posted byAriDecember 7, 2022Posted inUncategorizedLeave a comment on Business Should be played on easy mode

What creates distressed digital companies?

For the longest time, I was puzzled. How do SaaS companies, Digital Media companies, etc end up going bankrupt/closing down? In other words, how do you burn through so much money when you have no real Costs of Goods outside of employees and servers? The answer, it turns out, is Growth At Any Cost (GAAC), Read more

Posted byAriJune 22, 2022Posted inUncategorizedLeave a comment on What creates distressed digital companies?

You’re Not Playing The Same Game

The genesis for this post was a recent thread on Twitter about Thrasio, which if you cut away all the press is a venture funded roll up of FBA (Fullfilled by Amazon) businesses. Thrasio is now valued at $780 million 🤯 It was founded mid-2018 and built an operating back-end to buy small and profitable, Read more

Posted byAriApril 18, 2020Posted inUncategorizedLeave a comment on You’re Not Playing The Same Game

Should You Buy an Online Business During Covid19?

There’s a global health crisis going on, millions are out of jobs (and millions more will be before this is all over), and businesses are closing down left and right, many of them never to return. In short, it’s a shit show. Inside every crisis there is always an opportunity, and today I’m going to Read more

Posted byAriApril 2, 2020April 2, 2020Posted inUncategorizedLeave a comment on Should You Buy an Online Business During Covid19?

How to Sell Your Online Business

[COVID-19 note: I wrote this before the virus took over our lives. It might not be relevant now, but M&A will always exist for things that make money or threaten a strategic.. So this will always be useful.] In 2008 Johns Wu sold a pretty ugly looking WordPress blog for $12.4 million dollars. In 2020, Read more

Posted byAriMarch 9, 2020March 30, 2020Posted inUncategorizedLeave a comment on How to Sell Your Online Business

Online Business Brokers

[Last Updated on January 28 2022] There are two ways to buy an online business, either through an intermediary (aka a Broker) or direct. For buyers, The nice thing about buying through a broker is that you know the owner wants to sell; the problem is it creates an auction experience and you might end Read more

Posted byAriJanuary 20, 2020February 1, 2022Posted inOnline BusinessLeave a comment on Online Business Brokers
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