Google is a search engine – a place to find NEW information…or maybe a different perspective.

I don’t agree with the idea that the few big sites that are dominating search should remain dominating. The small guys deserve a piece of the pie too, and not just for long-tail.

My thoughts on this topic: http://www.liveambitions.com/google-personalized-search-for-everyone/

When I go to Google, I’m looking to research a product or service or learn something. I’m NOT going to Google to find out what I ALREADY know or find products/services that I already know exist (Google Personalized Search). It will be interesting to see how personalized search plays out.

-RB

You said, “if you tend to click on Amazon or About.com results more frequently, then that’s probably the result set that’s right for you anyway.”

Umm, maybe not. In my case, for instance, I absolutely hate about.com. Don’t ask why, it’s something I can’t explain. Anyway, I click on about.com listings in the SERPs CONSTANTLY, and I always want to smack myself in the face for clicking it without realizing where it was leading me. What I’m saying is that I frequently click links in the SERPs to about.com pages, and each time I’m angry that I did so. That result set is absolutely NOT RIGHT for me, and the fact that I keep clicking the danged things doesn’t tell Google I love them. (It might tell them I’m an idiot, but that’s another subject entirely).

Anyway, just wanted to chime in on that, simply because you happened to use the one example that I despise. :)