SEO HorseShit Roundup #1

As I mentioned yesterday, it’s time for the first of hopefully many SEO, PPC and Internet Marketing Horseshit roundups, where we call Horseshit on various articles published around the web. This weeks winners include:

  1. Google Indexation Crap from SEOMoz. Seriously? The idea that each site gets an indexation cap is a pile of crap. Really what’s happening is that sites are poorly optimized or don’t have enough inbound links. Don’t believe me? Try or No indexation cap there..
  2. How I made Blah Blah Blah from Jonathan Volk guest posting on ShoeMoney. Excellent example of how not to deliver on a title. Besides, who cares man?
  3. Facebook ROI from Third Tier Medical School – from Giovanni Galucci – seriously, there is no such thing as ROI from a Facebook Page. I blame Giovanni less and the person managing the page for the medical school more as she probably needs to justify her job.
  4. Finally, this image ad for Text-Link-Ads on the sidebar of Search Engine Roundtable made me laugh:tla-linkplan

Letting TLA Build your link plan is roughly akin to asking the cops for help setting up your cocaine, heroin, and ecstasy cartel. Nothing good will come of it.

That’s it for this week, hope you enjoyed it as much I had a blast writing it.

Shabbat Shalom (Dude! I don’t link on shabbos)!


  1. F**king awesome. Can I also nominate this?

  2. …and that’s the double truth, Ruth.

  3. Classic.

  4. Honored to make the first post. I’ll now go rethink everything I’ve learned in the past 15 years building online communities and search engines.


  5. Hey Ari,
    Had a great laugh. Loved the comment on Volk…too much of that crap infesting the web. Interesting points about FB given all the pimping from IM’ers for social media continuity products.

  6. @Mark-
    provide context
    not sure what a twitter spambot is doing posting comments, does your creator know about this?
    @Giovanni –
    a pleasure, it’s an honor!:-)

  7. Havarenu HaSpammer

    Awesome post! Shabbat Shalom from Tel Aviv! :)

  8. Right Giovanni, cause your 15 years of experience should count for something when you write crap. Actually, if after 15 years you write crap, you should be held more accountable than a newbie writing crap

    Either refute the claims with some facts and data or just go back to counting your years of experience.

    Ari, awesome idea. Kudos for the courage.

  9. Branko,
    Play nice.

  10. people make me angry, what can i do ? :)

  11. Loved this. Thanks Branko for sharing on twitter.

  12. Not worth getting angry about silly things.

  13. Can you explain this statement further – “seriously, there is no such thing as ROI from a Facebook Page.”

    As I understood it, the school invested time in setting up the facebook page and in changing their orientation process. They found that this shift in processes allowed them to save money that they were previously spending on other orientation activities.

    Are you taking issue with the use of the term ROI — i.e. cost savings does not equal return on investment? Or are you arguing that this shift in process did not produce tangible, measurable results?

  14. I take issue with both: I think ROI needs to real return.
    I also think if you look deeper you’d see that the results are a lot more difficult to measure then it appears.

  15. Jason got it. In the post, the school demonstrates that it saved real money:

    “Those things aren’t cheap when you start with 50 students times $10 for this bill or $20 for this trip to Waynesborough to do the ropes course. We’ve stopped it because we’ve found,they’re like ‘we already know everybody.”

    They were abel to cancel events they previously scheduled as a result of socializing new students via facebook.

    Further, they were able to take the time previously spent on planning event and dedicate it to other activities. I’m comfortable with the facts as they are written in the post.

    @Branko – grab a hot cocoa, a good book and relax. You seem tense.

    – @giovanni

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