About Ari

I’m a former combat engineer turned search Geek. I eat, sleep, and breathe everything related to Search Engine Marketing and business.

After spending way too much time paying attention to random people I’ve never met before (reading forums) I came to realize that most of the common advice regarding SEO and PPC is rehashed link bait that is blindly repeated by the masses. I stopped listening to most people, started testing, and saw that a lot of advice is wrong. Hence the Moniker, “SEO Contrarian”.

Now I compete in competitive verticals with significant traffic and revenue potential, and do limited consulting for selected clients who have both the knowledge, the respect for search traffic, and the budget to make things happen.